Additional Information
Title: How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
Author: McDonald, Kelly
Publisher: Wiley
Publication Year: 2011
Binding: Hardcover
ISBN: 0470879009
EAN: 9780470879009
First Edition: No
Condition: Very Good
Cover Note: Photo is for illustrative purposes only - actual cover art may vary.