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Berger, Jonah

Contagious: Why Things Catch On

Contagious: Why Things Catch On

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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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Title: Contagious: Why Things Catch On

Author: Berger, Jonah
Publisher: Simon & Schuster
Publication Year: 2013
Binding: Hardcover
ISBN: 1451686579
EAN: 9781451686579
First Edition: No
Condition: Good
Cover Note: Photo is for illustrative purposes only - actual cover art may vary.